12/9/10

Google announced Gingerbread phone Nexus S with NFC

After burning the fingers with nexus in terms of nexus direct to consumer distribution strategy, Google wants to re-try the same with the help of Samsung this time. Hopefully they wont repeat the first day customer care disaster. Apart from distribution, Google try to hint the operators about operator independent strategy with the introduction of SIP- based voice-calling support. This might have worked when the dream of blanketed wifi from Google became reality by now. The more interesting thing Google wants to try is the payments space and take the geeky credit for introducing the NFC handset before Apple. The key take away, Nexus is a platform to test the waters with developers community rather than targeting the real customers.

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