BilltoMobile Expands Carrier Billing Options for Verizon Customers

BilltoMobile is very attractive offering to US mobile operators, as it manages the part of negotiating deals with the merchants to offer carrier billing. Unlike, premium SMS models, BilltoMobile directly integrated with billing and authentication sub systems, which reduce direct cost to merchants. BilltoMobile's partnership agreement with Boku and Zong gives more number of retailers offering carrier billing with mutiple options for the end user. The only concern is, the multi stage value chain (boku to billtomobile to verizon) may increase to end user cost of service.