YouTube in Network Deal Talks With Operators, Manufacturers

It is evident that web companies putting immense data on cellular networks with the expense of operator investments. There is huge push from European operators and governments to balance the situation in various ways. As a first aid, YouTube willing to investigate various techniques including reduction in content size without loosing quality and caching techniques. In a long run this approach may not work. Ultimately, the cost of data should include as part of service offering. The content providers already aware of this situation but they are waiting for push and viable models. The web companies are not used to the model of paying for data, it takes some time for the industry to settle, but that’s the only way to balance the wireless ecosystem. Surprisingly, The US carriers are very silent on this.