It is a debate among operators whether to go for carrier billing on online purchases, many of them are hesitant that customers doesn't want to see a big bill end of the month. T-mobile is currently in experimentation mode as they are about to get acquired by AT&T. They have freedom to explore various options at this point without affecting ATT brand. There are certain regulatory limits on the amount that can go to carrier billing. We can know more details like percentage of cut t-mobile gets, no.of customers used and any associated risks, when they announce their retails partners.
Key Takeaway: T-mobile has become an experimental outlet for AT&T for now, though it is very unlikely that this initiative will shell more revenue. But it is certainly very useful to observe and adopt it to other markets.
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