Best Buy Partners With Sprint To Offer Data Plans

Best Buy has identified mobile as one of the burgeoning areas of consumer electronics to tap into. It created standalone mobile-phone kiosks in its stores to offer better customer service. This looks like to virtual MVNO relation with a twist of retail distribution chain. Currently they are targeting only laptops, which might be easier to execute than a complicated mobile ecosystem. While it will run over Sprint’s network, it will reportedly be limited to its 3G network, and not tap into the carrier’s faster 4G network. The plans seem to be expensive potentially targeting enterprise segment, but other per usage plans may work well in consumer segment.