Microsoft Pays Mobile App Developers to Help It Catch Apple

Paying money to beat the competition is not new to Microsoft. They did the same with Bing where they pay the consumers if they buy goods and services from partner sites. It will be different ball game when it comes to dealing with developers. The developer’s priority in choosing and prioritizing the right platform is mainly dependent on platform market share. It might not be easy to turn the tables. Microsoft can handle few handful developers this way but it will very hard to manage and influence the big community. The other strategies like increased rev share and more analytics tools may help in some cases. Surprisingly Intel is doing the same for their notebook market place as a last resort.