Apple relaxed rules

You might heard the news that apple is now allowing third party frameworks on their idevices. Adobe might be pretty exited about this news. After series of back and forth arguments about flash on devices, Apple realized the impact of adobe developer community embracing other platforms mainly android. With huge market adoption of android devices across the world, apple wants to defend their position. The other community of 3rd party ad engines may welcome the news. Previously apple wants to exclusively benefit from iAds program, but now it opened to other 3rd party engines. Overall, the mobile applications industry ranging from developers, cross platform tools, analytics companies etc might extend their support to idevices. I believe apple realized the fact and acted quickly than estimated.