9/22/10
RIM - New Tablet and New OS
This Christmas will be a tablet Christmas with various screen sizes ranging from 5 to 10 inches from many OEMS. RIM is under immense pressure to come up with new devices and create a developer eco-system. Their existing efforts with black berry appworld were not that fruitful. They recently purchased another OS called QNX, who is a leader in embedded RTOS. In consumers mind its not just a device anymore, It is about usability, it is about the apps, it is about the whole experience. It will be challenging for RIM jump start the developer ecosystem. The OEM's lock-in consumer to buy tablet from same manufacturer as their phone , so that they can share the apps. This is especially true for iOS devices, which makes new entrants with tablet only offering more difficult. I don’t believe that these new devices reducing the market share of iPad devices in near future, but it will make apple to offer new features such as camera and reduce the prices. In the operator perspective, yet another data plan would be hard from consumer standpoint, so we need to find some niche services that we can offer on these new segment of devices.
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