Sprint's New Mobile Wallet Application

This also leaves questions like why sprint does that? What is in it for them? Right now there is no direct revenue for them apart from building some customer loyalty. But in future, Sprint may expect revenues for provisioning a card in the digital wallet and some kind of cross selling offers inside the wallet and probably very small percentage from the vendors. There is also speculation that sprint may mine the purchase history to enrich the profiles of the user and probably use them for marketing purposes. if we observe at high level the operator is bending little bit to fit in the payments ecosystem, instead of fighting for a pie in a transactional revenue, finding other models to makeup the revenue.We have to see if digital wallet bring equilibrium among the payments value chain.