GetJar gives away free games

GetJar, who claims to be the second largest app store in the world with their app store available in 200 countries supporting various handsets. They do have some hard time in competing with on-device stores especially in U.S market. Offering premium content for free to acquire the customers is not a new technique but it has never done in the apps world. They plan to give away 5 games from glu mobile supporting android, blackberry and java phones. It is interesting that they have choose game category to offer premium content which also make sense. The getjar appstore might be few clicks away from the on-device appstore placed in premium real estate but it good to observe the conversion rate.